What is the underlying problem in this case from Commissioner Rob Manfred’s perspective?

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What is the underlying problem in this case from Commissioner Rob Manfred’s perspective?  

Management in Action
Did Major League Baseball Value Money Over
Bob Bowman's Behavior?
Major League Baseball (MLB) is the oldest major pro-
fessional sports league in the United States. It is com-
posed of 30 teams in two leagues, the National League
and the American League, each containing 15 teams.
The two leagues merged into a single organization in
2000 and are led by the Commissioner of Baseball.
The Commissioner oversees the hiring and manage-
ment of umpiring crews and negotiates all contracts
controlling marketing, labor, and television rights.
MLB Advanced Media (MLBAM) is the multimedia
arm of MLB. It was formed in 2000 by then Commis-
sioner Bud Selig: Selig was Commissioner from 1998 to
2015. MLBAM "operates the official website for the
league and the 30 Major League Baseball club websites
The Exceptional Manager
CHAPTER 1
39
Transcribed Image Text:Management in Action Did Major League Baseball Value Money Over Bob Bowman's Behavior? Major League Baseball (MLB) is the oldest major pro- fessional sports league in the United States. It is com- posed of 30 teams in two leagues, the National League and the American League, each containing 15 teams. The two leagues merged into a single organization in 2000 and are led by the Commissioner of Baseball. The Commissioner oversees the hiring and manage- ment of umpiring crews and negotiates all contracts controlling marketing, labor, and television rights. MLB Advanced Media (MLBAM) is the multimedia arm of MLB. It was formed in 2000 by then Commis- sioner Bud Selig: Selig was Commissioner from 1998 to 2015. MLBAM "operates the official website for the league and the 30 Major League Baseball club websites The Exceptional Manager CHAPTER 1 39
via MLB.com, which draws four million hits per day.
The site offers news, standings, statistics, and sched-
ules, and subscribers have access to live audio and
video broadcasts of most games. The company also en
ploys reporters, with one assigned to each team for the
season and others serving more general beats. MLB
Advanced Media also owns and operates Basebal-
Channel.tv and MLB Radio."4
turn informed Commissioner Selig
disrespectful. "
BOWMAN AND HIS SUCCESS AT MLBAM
Bob Bowman was hired to run MLBAM in 2000.
Prior to that he worked as treasurer of the state of
Michigan from 1983 to 1990 and then for ITT Corp.
He ultimately became ITT's president and chief oper-
ating officer, D5
Bowman was given great latitude and autonomy
by Commissioner Selig. He thus decided to locate
MLBAM's headquarters two miles away from the
league office on Park Avenue and ran his operation
like a fiefdom, according to The Wall Street Journal.
A reporter from the New York Times concluded that
the physical distance between the two corporate
offices and Bowman's "ability to deliver enormous
profits for the league and its team owners, apparently
enabled Bowman to operate with little scrutiny from
league officials. "6
MLBAM prospered under Bowman. The New York
Times reported that MLBAM "became the crown jewel
of Major League Baseball, the envy of every sports
league and one of the most important companies as
the broadcast world transitioned to digital streaming.
It generates hundreds of millions of dollars in revenue
annually, and 75 percent of a spinoff company, Bam-
Tech, has been sold for $2.58 billion." Current MLB
Commissioner Rob Manfred said "Bob's vision made
our game even more accessible and enjoyable to
millions of fans."N
Bowman's success led one reporter to conclude that
he "was once considered one of the two or three most
Red Sox parent company, and verbally abusing the
All-Star Game. These women were believed to
The Wall Street Journal
A former high-ranking baseball official to War
Street Journal reporters that what Bowman a in
heartburn was always overshadowed by what he e
money." This individual also stated that Bud S
no interest in dealing with it."4
NOW WHAT?
Current MLB Commissioner Rob Manfred said he was
unaware of Bowman's historically bad behavior. He
did, however, believe that the latest incidents necessi-
tated a conversation with BoWman. This conversation
resulted in a joint decision that it was time for Bowman
to leave, 45
Bowman provided a statement to The Wall Street
Journal. He acknowledged that MLBAM's culture was
hardworking and driven, and that his behavior was in-
appropriate. He took full responsibility for his actions.
He also apologized to those he offended or hurt.
Following Bowman's departure, Commissioner
Manfred made it mandatory for all full and part-time
staff to participate in a 45-minute online training
course that focused on discrimination and harassment.
Manfred wants employees to have practical tools they
can use in combatting disruptive employee behavior.
according to The Wall Street Journal.
Manfred also is addressing the culture gap between
MLB and MLBAM. His solution is to combine the two
offices in one location in the summer of 2019.
powerful figures in all of professional sports."" It was
even suggested that Bowman should have been selected
over Rob Manfred as Commissioner, and as a possible
successor to replace Bob Iger as CEO of The Walt
Disney Company, 40
ALLEGATIONS PERSIST ABOUT
BOWMAN'S BEHAVIOR
Reporters from The Wall Street Journal concluded that
Bowman was forced to resign "after years of troubling
workplace behavior that former baseball executives
were said to be made aware of at least a decade ago."
The reporters noted evidence suggesting that Bowman
"engaged in a pattern of behavior that included propo-
sitioning female colleagues, allegedly having consen-
sual relationships with subordinate co-workers and
cultivating a culture of partying and heavy drinking
FOR DISCUSSION
Problem Solving Perspective
1. What is the underlying problem in this case from
Commissioner Rob Manfred's perspective?
2. Why do you think Bowman's behavior was ignored
for over 10 years?
3. What would you have done if vou were Commissionet
Manfred?
40
PART 1
Introduction
Transcribed Image Text:via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and sched- ules, and subscribers have access to live audio and video broadcasts of most games. The company also en ploys reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates Basebal- Channel.tv and MLB Radio."4 turn informed Commissioner Selig disrespectful. " BOWMAN AND HIS SUCCESS AT MLBAM Bob Bowman was hired to run MLBAM in 2000. Prior to that he worked as treasurer of the state of Michigan from 1983 to 1990 and then for ITT Corp. He ultimately became ITT's president and chief oper- ating officer, D5 Bowman was given great latitude and autonomy by Commissioner Selig. He thus decided to locate MLBAM's headquarters two miles away from the league office on Park Avenue and ran his operation like a fiefdom, according to The Wall Street Journal. A reporter from the New York Times concluded that the physical distance between the two corporate offices and Bowman's "ability to deliver enormous profits for the league and its team owners, apparently enabled Bowman to operate with little scrutiny from league officials. "6 MLBAM prospered under Bowman. The New York Times reported that MLBAM "became the crown jewel of Major League Baseball, the envy of every sports league and one of the most important companies as the broadcast world transitioned to digital streaming. It generates hundreds of millions of dollars in revenue annually, and 75 percent of a spinoff company, Bam- Tech, has been sold for $2.58 billion." Current MLB Commissioner Rob Manfred said "Bob's vision made our game even more accessible and enjoyable to millions of fans."N Bowman's success led one reporter to conclude that he "was once considered one of the two or three most Red Sox parent company, and verbally abusing the All-Star Game. These women were believed to The Wall Street Journal A former high-ranking baseball official to War Street Journal reporters that what Bowman a in heartburn was always overshadowed by what he e money." This individual also stated that Bud S no interest in dealing with it."4 NOW WHAT? Current MLB Commissioner Rob Manfred said he was unaware of Bowman's historically bad behavior. He did, however, believe that the latest incidents necessi- tated a conversation with BoWman. This conversation resulted in a joint decision that it was time for Bowman to leave, 45 Bowman provided a statement to The Wall Street Journal. He acknowledged that MLBAM's culture was hardworking and driven, and that his behavior was in- appropriate. He took full responsibility for his actions. He also apologized to those he offended or hurt. Following Bowman's departure, Commissioner Manfred made it mandatory for all full and part-time staff to participate in a 45-minute online training course that focused on discrimination and harassment. Manfred wants employees to have practical tools they can use in combatting disruptive employee behavior. according to The Wall Street Journal. Manfred also is addressing the culture gap between MLB and MLBAM. His solution is to combine the two offices in one location in the summer of 2019. powerful figures in all of professional sports."" It was even suggested that Bowman should have been selected over Rob Manfred as Commissioner, and as a possible successor to replace Bob Iger as CEO of The Walt Disney Company, 40 ALLEGATIONS PERSIST ABOUT BOWMAN'S BEHAVIOR Reporters from The Wall Street Journal concluded that Bowman was forced to resign "after years of troubling workplace behavior that former baseball executives were said to be made aware of at least a decade ago." The reporters noted evidence suggesting that Bowman "engaged in a pattern of behavior that included propo- sitioning female colleagues, allegedly having consen- sual relationships with subordinate co-workers and cultivating a culture of partying and heavy drinking FOR DISCUSSION Problem Solving Perspective 1. What is the underlying problem in this case from Commissioner Rob Manfred's perspective? 2. Why do you think Bowman's behavior was ignored for over 10 years? 3. What would you have done if vou were Commissionet Manfred? 40 PART 1 Introduction
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