A.2 X is a marketing services company, providing consultancy to a range of business clients. As part of its strategic planning process, X has made several changes that seem to have had an impact on its business environment. Evaluate each factor according to Porter’s Five Forces model analysis. X and its rivals have managed to persuade the Government to require all marketing services companies to complete a time-consuming and bureaucratic registration process, and to comply with an industry code of conduct. This represents a decrease in _____1_____. X has persuaded its entire staff to sign a new contract which prevents them for working for any rival company for a period of two years, should they resign. This represents a decrease in _____2_____. Use the options below to fill in the missing words in gaps 1 and 2. Competitive rivalry Threat of new entrants Power of customers Power of suppliers Threat of substitutes

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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A.2 X is a marketing services company, providing consultancy to a range of business clients. As part of its strategic planning process, X has made several changes that seem to have had an impact on its business environment. Evaluate each factor according to Porter’s Five Forces model analysis.

X and its rivals have managed to persuade the Government to require all marketing services companies to complete a time-consuming and bureaucratic registration process, and to comply with an industry code of conduct. This represents a decrease in _____1_____.

X has persuaded its entire staff to sign a new contract which prevents them for working for any rival company for a period of two years, should they resign. This represents a decrease in _____2_____.

Use the options below to fill in the missing words in gaps 1 and 2.

  1. Competitive rivalry
  2. Threat of new entrants
  3. Power of customers
  4. Power of suppliers
  5. Threat of substitutes
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