An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab #11 Medium Cost Per # Reached Exposure Ad TV 500 Radio 200 Newspape 400 r 10000 3000 5000 Quality 30 40 25
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the LP model that will maximize the number reached and achieve an exposure quality if at least 1000. Create the LP in Tab #11 Medium Cost Per # Reached Exposure Ad TV 500 Radio 200 Newspape 400 r 10000 3000 5000 Quality 30 40 25
College Algebra (MindTap Course List)
12th Edition
ISBN:9781305652231
Author:R. David Gustafson, Jeff Hughes
Publisher:R. David Gustafson, Jeff Hughes
Chapter6: Linear Systems
Section6.8: Linear Programming
Problem 5SC: If during the following year it is predicted that each comedy skit will generate 30 thousand and...
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