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- Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?Why do some criticsconsider stealth marketing to be unethical?What role should a sales force play in the ma.li:etjng communicationsplan? How should direct marketing be used?
- Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?In a comprehensive manner, what is marketing? How is it different from selling or advertising? How can Marketing Management knowlwege help in ones marketing career?Ethics Marketers have been shelling out the bucks onsensory marketing techniques for years to appealto your subconscious mind. And studies show thatit works. But is sensory marketing fair? Some sayit's a way to enhance the purchasing process, whileothers say markete,s are unethically manipulatingconsumers. What are some of the pros and consassociated with sensory marketing? What is yourposition?
- Which of the five marketing management orientations best applies to Chick-fil-A?1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?Marketing ethics are a. not effective if a company wishes to be competitive and profitable. b. are purely a false advertising gimmicks c. the cornerstone of sustainable marketing d. only beneficial to customers but do not benefit businesses
- What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency shouldhave such broad jurisdiction over so many marketingpractices? Why or why not?Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanksWhich of the five marketing management concepts best applies to Pegasus?