what was the keys to the success that Dove achived in building its brand into a 2 billion business ? what was the role of success momentum ? the subbrand?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 3CFCA
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Dove Case : what was the keys to the success that Dove achived in building its brand into  a 2 billion business ? what was the role of success momentum ? the subbrand?

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