When a company is looking for growth opportunities, which of these steps should it take first) A) Consider whether it should develop new products for new markets through a diversification strategy B) Consider whether it can develop new products for its current markets with a product-development strategy C) Consider whether it should strengthen its brands by consolidating diverse product lines. D) Consider considers whether it can find or develop new markets for its current product using a market-development strategy E) Consider whether it could gain more market share with its current products in their current markets using a market-penetration strategy.

When a company is looking for growth opportunities, which of these steps should it take first) A) Consider whether it should develop new products for new markets through a diversification strategy B) Consider whether it can develop new products for its current markets with a product-development strategy C) Consider whether it should strengthen its brands by consolidating diverse product lines. D) Consider considers whether it can find or develop new markets for its current product using a market-development strategy E) Consider whether it could gain more market share with its current products in their current markets using a market-penetration strategy.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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