Answered: outline at least 4 (four) differences…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?
Subject: Business, Marketing 1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?
McDonald’s conducts extensive marketing research for allits new products, including new menu items for its overseasstores. Because of cultural and other differences and preferences, the company cannot always extrapolate its results fromone country to another. For instance, Croque McDo fried hamand-cheese sandwiches are unlikely to be as popular in theUnited States as they are in France, which invented the croquemonsieur sandwich on which the McDonald’s product isbased. Can you think of any other kinds of firms that share thislimitation on global applications of their research? In contrast,what sorts of questions could multinational firms answer on aglobal basis? Explain.
International Marketing is best defined by the following statement (choose the most accurate answer) Question 20 options: a) The act of marketing across borders. b) Marketing between countries and within each country. c) Identifying, understanding and satisfying global customer needs better than the competition. d) Coordinating marketing activities e) It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors. f) All of the above
The International Marketing Professor said in class -“The marketer’s task is the same, whether applied to Chandigarh, Delhi, Singapore, Tokyo or London“. Do you agree?
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Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.
You are Marketing Manager at Jindal Stainless Steel. Explain the criteria to be assessed when selecting a potential target market for export? Explain Briefly
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outline at least 4 (four) differences between domestic marketing and international marketing activities?