When Canada Goose makes coats, its core question is: "What are customers looking for?" Do people buy Canada Goose jackets for extreme cold weather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the Mutiple Choice

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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When Canada Goose makes coats, its core question is: "What are customers looking for? Do people buy Canada Goose jackets for extreme cold
weather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the:
Multiple Choice
core customer value
core supplier distribution
critical competitor scanning
critical consumer consideration
core manufacture disintermediation
Transcribed Image Text:When Canada Goose makes coats, its core question is: "What are customers looking for? Do people buy Canada Goose jackets for extreme cold weather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the: Multiple Choice core customer value core supplier distribution critical competitor scanning critical consumer consideration core manufacture disintermediation
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