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- Q1: What is meant by a “communications strategy” and a “creative strategy”?(1)B2B: Assignment 3 1. What are the compnents of a marketing information system that is is desirable for a b2b organization? 2. Why have these components been selected? 3. How will these components assist marketing managers with their decision making?(1) Why do credit card companies target studentseven though most of them have little or no income?(2) Would it be wise for a manufacturer that is new toa particular industry (and unknown within it) to investmost of its promotional resources in a pull strategy?Why or why not?
- Which step is not a part of the Connect Model? Select one: A.Track It B.Optimize safety C.Change one’s own behaviour D.Expand to more than one issue E.Neutralize defensivenessGiven that newbies are not allowed to engage in sales yet, what 5 objectives could prepare them for their sales function in the future? how can you measure these objectives as well?Given that newbies aren't allowed to engage in sales yet, what 5 objectives could prepare them for their sales functions in the future? and how can you measure the success of these objectives as well?
- 2. How would you apply category membership as a strategy for promoting a potential presidential candidate?Please do not give solution in image format thanku MaaraCollective (Jacket + Blazer) 2.0 strategic (situational Analysis) SWOT Analysis Opportunities / threats analysis (external ) - identify the main opportunities and threats facing the business (at least three opportunities and three threats ). Hint: Think about the customers (i.e., current and future needs, wants and values of the customers, key trends), Competitors (their size and market share, strengths and weakness, marketing strategies, target market, positioning), uncontrollable environmental factors within the environment, which the company must deal with (e.g., political forces, Economic forces, Sociocultural forces, Technological forces Environmental, Legal forces). 2. Strengths/ Weakness (internal) - Here you need to identify an organisation's strengths and weaknesses (relative to competition, and bearing in mind the consumers’ needs and wants); competitive Advantage: What special advantages does your business…A company has launched a new ad for a beauty soap which has been on air for the last twomonths. The ad promotes a new variant -lemon freshness of the soap and has hired a verypopular Hindi film actress. How will you measure the ad effectiveness? b. A Hindi film channel wants to create weekly show on latest fashion and trends. They havea few short-listed ideas in hand as far as the content is concerned. They would like toknow which idea would be liked by their target audience. What is your suggestion?
- What is pancakeswap1.Suppose you are conducting market research Pepsi co. Sales have been lagging for two quarters and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You also want to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present to the focus group.Write a 150-word about the portfolio Its should also include advantages and disadvantages of each topic.