When developing your business strategy and want to enter a new market, you always analyze the following business threats that might negatively impact your business? [more than one answer) a) New competitors in the market b) New product in the market 22, c)Customers' influence d) Your time management
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When developing your business strategy and want to enter a new market, you always
analyze the following business threats that might negatively impact your business?
[more than one answer)
a) New competitors in the market
b) New product in the market
22,
c)Customers' influence
d) Your time management
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- Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice. 1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?Group A: Preparing a SWOT This case study looks at a hypothetical regional bank. Your task here is to prepare a SWOT for the firm, identifying its strengths, weaknesses, opportunities, and threats. As a result of this exercise, you should have a much clearer idea of what marketing strategies would best suit them, given their current environment. About the Sunny Valley Bank Beautiful Sunny Valley region, home to just over 10,000,000 people. The Sunny Valley Bank started several decades ago and had achieved a 20% share of the adult banking market (around 1,500,000 customers). They now had 50 branches throughout the region, which has been a key driver of their success (being very convenient). They also had the advantage of being the 'local' bank. They were friendly and truly concerned with helping their customers. According to their marketing manager, "While our success was initially due to the convenience of our branches, in later years our closeness and “smallness” became a major…
- How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilitiesCompetitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?Respond to the following in a minimum of 175 words: How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.What is the best strategy for crossing the “chasm”? a. Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product. b. Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further. c. Focus limited resources on winning over a single, primary market, and then move on to capture larger markets. d. Seek to make the product or service on offer as similar as possible to current market-leading products.
- Select an existing company in any industry, and identify the following points: Introduction: Describe the company, its industry, and its business context. Critical incidents: Include any stories of the organization's challenges or achievements. How did it overcome the challenges? How did it accomplish its achievements? Investment potential: Include any of its current issues that need to be addressed or its potential goals for growth. Conclusion: Would you invest in this company? Why or why not?Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Propose some innovative business ideas using the bricolage concept that will address the environmental problem in the first phases of business with a lack of resources and Analyze the competitive environment for the potential business idea using Porter 5 forces matrix.
- Which of the competitors would you focus on in each of the following situations?why?A)Strong verses weak competitorsB)Close verses distant competitors:C)‘Good’ versus ‘bad ‘ competitorsthe important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.Mini-Case: Taking CleanSoaps to the next level……The bigger and stronger the competition is, the better an entrepreneur’s marketing strategyneeds to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundrydetergent market, competing directly with the likes of Procter & Gamble, P&G, an Americanmultinational consumer goods company headquartered in downtown Cincinnati, Ohio, UnitedStated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing,distribution and marketing company focusing on providing branded products with superior qualityand value. They started their business by making and selling only soaps & candles but then thecompany provided over 300 brands reaching consumers in about 140 countries. Since 2000 theirsales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands &…