What is the best strategy for crossing the “chasm”? a.Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product. b.Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further. c.Focus limited resources on winning over a single, primary market, and then move on to capture larger markets. d.Seek to make the product or service on offer as similar as possible to current market-leading products.

the correct option is (C). Focus limited resources on winning over a single, primary market, and…

Answered: strategy for crossing the “chasm”?…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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	a.	Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product.
	b.	Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further.
	c.	Focus limited resources on winning over a single, primary market, and then move on to capture larger markets.
	d.	Seek to make the product or service on offer as similar as possible to current market-leading products.