When I looked at the note detailing the intangible assets we include in our consolidated statement of financial position, I noticed that several brand names associated with subsidiaries we acquired recently were included in this figure. Therefore, I also expected to see a figure for the Alpha brand name included within intangible assets. There doesn’t appear to be any amount for the Alpha brand name included within intangible assets and I don’t understand why. The Alpha brand name has been developed within Alpha for a number of years and is well regarded by our customers. Surely, it’s a mistake not to include it as well? In other word, I wonder whether the non-inclusion of the Alpha brand would affect the usefulness of the financial information?”.

Intermediate Accounting: Reporting And Analysis
3rd Edition
ISBN:9781337788281
Author:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Publisher:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Chapter12: Intangibles
Section: Chapter Questions
Problem 4C
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When I looked at the note detailing the intangible assets we include in our consolidated statement of financial position, I noticed that several brand names associated with subsidiaries we acquired recently were included in this figure. Therefore, I also expected to see a figure for the Alpha brand name included within intangible assets. There doesn’t appear to be any amount for the Alpha brand name included within intangible assets and I don’t understand why. The Alpha brand name has been developed within Alpha for a number of years and is well regarded by our customers. Surely, it’s a mistake not to include it as well? In other word, I wonder whether the non-inclusion of the Alpha brand would affect the usefulness of the financial information?”.

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