Which is the two communication methods/tools (media) that will reach your target audience by gender, age, lifestyle, and income for the Kellogg's Cereal.
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Which is the two communication methods/tools (media) that will reach your
target audience by gender, age, lifestyle, and income for the Kellogg's Cereal.
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- Which is more important in selecting media strategy for your friend's marketing communication strategy, reach or frequency? Explain and justify your answer.Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?Converse must be aware of trends that impact on the future of marketing communications. 1 - Discus four marketing communications trends, relevant to the Converse All Star sneaker.
- Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response: Discuss the opportunities and challenges in integrated marketing communication when the artificial intelligence (AI) becomes a popular channel between companies and consumers. Provide recommendations for companies to leverage on this trend in IMC.Explain the statement, "The communication process is dynamic in nature rather than a static phenomenon."Describe two possible sources of communication noise that kellogg's could encounter in getting its message out to its target audiences? How might kellogg's proactively prevent such noise in each case?
- In what ways does communication fail? What are the different factors involved? Academic Communication16- Which one of the following is an offline and passive communication tool? a. Advertising b. Mobile Marketing c. Email d. Personal SellingFirst, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.
- Describe possible sources of communication "noise" when using sales promotions and personal selling whn using IMC toolsgive a senario, marketing communication that failed for you.____________ is paid communication to promote a product, service, brand or cause through the media. Define the right word for this meaning and bring an example.IMC stands for _____________? Bring an example/case study where IMC was used. _____________is the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Define the right word for this meaning and bring an example.