Q: The first step in the personal-selling process isa. product display.b. prospecting.c. approaching…
A: Personal selling refers to the selling via a salesperson who keeps the customer engaged and focuses…
Q: think the answer is d, but I'm not so sure. According to the Lesson, which of the following is a…
A: Digital radio refers to the use of digital technology to transfer messages across the radio…
Q: When there is no author, APA style references are listed in order by the year in which they were…
A: The APA citation is used for various websites, research papers so the reference should be made of…
Q: O 24. Choose the best answer. Which of the following is a reason an entrepreneur should utilize a…
A: The promotional materials is basically the part of promotion process and the tools utilised as the…
Q: Ajax recommended execs approve a fairly substantial budget to create a video showing factory risk…
A: Integrated marketing can be stated as the blueprint or strategy for distributing or delivering…
Q: Which of the following statements is correct regarding the use of testimonials as part of one's…
A: Whenever a company promotes itself and in that advertisements testimonials are a part of the…
Q: “How social media advertising influences consumer behaviour of the customers?” with the help of an…
A: Social Media platforms like Facebook, Instagram, Twitter, YouTube etc, apart from connecting persons…
Q: One of the goals in Communicating Bad News? Select one: a. Limit the scope b. Define the…
A: one of the goal in communicating bad news is :
Q: 1. TV advertising is necessary because a. it offers a mixture of programmes b. it provides financial…
A: “Since you have asked multiple questions, we will solve the first question for you. If youwant any…
Q: An external communication that combines the look of an article with the focused message of an ad is…
A: Advertisement can be defined as the means or process of passing the information and knowledge of a…
Q: Which of the following can invite a legal action against a manager? a. Manipulating facts and…
A: LEGAL ACTIONS: Legal actions refers to the actions taken by law, court or the government against…
Q: Compose a narrative text about how a particular advertisement had affected children. Follow the…
A: Advertising is a powerful medium for convey of message. Through Advertising many important message…
Q: Content marketing can be very hectic mess unless you organize it into clear business process.…
A: Content has a crucial role in influencing and exhibit of relevant facts about the product at wide…
Q: blic relations, unlike advertising, is not particularly useful for promoting an organization's…
A: To promote a organisation, there are many things a company can do.
Q: 34- The paid, non-personal form of the marketing communication that aims to increase retail sales…
A: In order to short sell the products at immediate cycle marketers employ certain advertisement to…
Q: Which of the following statements about personal selling is correct? ..... A. Salespeople are often…
A: Personal selling is when a salesperson meets a potential buyer face to face with the aim of selling…
Q: Mimosa a Lebanese company, is adopting the Recency Theory which suggests that: * Clutter, 3…
A: Recency theory has been defined by the television analysis software company Audience Watch as “the…
Q: 20- _________ is useful to clarify the doubts and misunderstanding of the customers. a. Publicity…
A: The marketing concept is that companies need to examine the requirements of their customers and make…
Q: (A) identify and describe the five purposes of a sales presentation? (B) how does buyer calculate…
A: Note: As per Bartleby guidelines we are supposed to answer 1 question at a time. As you have not…
Q: 37 Informative advertising help maintain customer relationships and keep customers thinking about…
A: Yes, Its True! Informative advertising is important with mature products to help maintain customer…
Q: "Products are always developed before the target audience is selected. Once launched, products are…
A: Question is answered below:
Q: When has document design [either in business documentation or product branding/logo] impacted your…
A: Design documentation is nothing but the gathering of the documents and assets or resources that…
Q: What "concept" best describes a strategic management responsibility that is capable of integrating…
A: Strategic Management refers to a management concept whereby the company analyzes its internal and…
Q: A sales representative will suggests a product to a customer after a careful __________ . a. Need…
A: Needs ID is the way toward finding a client's prerequisites, requirements, problem areas and…
Q: Which of the following statements represent an unethical business communication?
A: Unethical communication is an term to describe any form of communication, both verbal and nonverbal,…
Q: Fully explain the four types of presentation delivery, giving an example of each
A: Four types of presentation delivery are: 1. Impromptu speaking: The delivery of a brief message…
Q: What are the significance of the role of continuity/script supervisor of advertisement. Detailed…
A: The script supervisor is the writer’s and editor’s representative as well as assists the director.…
Q: 1. Given that the commercial world has gone digital, why is there still a need to consider off-line…
A: Ans. Outbound remaining parts a basic piece of any organization's marketing strategy. In any case,…
Q: Which of the following statement describes a competitor. O a. A firm that supplies resources to a…
A: Answer- d. A firm that produces and sell the same kind of product as the other company.
Q: create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the…
A: Recruiting and retaining honest employees requires special efforts on the part of the organization.…
Q: How to advertise a classified ads site? Word count = 120 Please write in your own words
A: Advertising is a marketing communication that is done to communicate the need and how it can be…
Q: 9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on…
A: Introduction: Direct Marketing is a selling technique where a company sales it products or service…
Q: Identify the statement said by the prospect that represents the objection results from negative…
A: Very often, consumers tend to decline offers and services due to poor experience in the past,…
Q: Creative Homework/Short Project Assume that you are a marketing consultant for one of the clients in…
A: Social media marketing refers to the method of marketing products and services on the different…
Q: Which of the following might be an example of public relations practices at their best? Select one:…
A: Public relations practices at their best Option (b) - Influencing the outcome of a presidential…
Q: Which one of the following is an offline and passive communication tool? O a. Advertising O b. Email…
A: Answer: D(Personal Selling) As the personal selling means: Personal selling is where a company uses…
Q: 10. Which of the followings is NOT considered one of the main ethical issues in advertising? * a.…
A: This question has asked about which one can be considered one of the main ethical issues in…
Q: Give example of a marketing communication that failed for you. Use your social media account to find…
A: Some companies might face difficulties in positioning their brand according to their organizational…
Q: You are considered a marketing manager of an advertising organization and your job is to enhance the…
A: A Marketing Manager is a person whose job is to to convey about the company's products and services…
Q: The use of online advertising in the second wave of electronic commerce was significantly different…
A: Electronic commerce is the process of buying and selling things over the digital platform with the…
Q: What is the message of the ad? b. Do you think the ad is ethical? c. Is there any individual or…
A: Ans a] The message of the ad is that woman gets frustrated when his child cries a lot the whole day.…
16-
Step by step
Solved in 2 steps
- Which of the following might be an example of public relations practices at their best? Select one: a. Informing energy company employees and customers about assistance during a hurricane b. Influencing the outcome of a presidential election paid for by partisan contributors c. Protecting a company from the public learning of its toxic spill in local waters d. Covering up the arrest of a board officer for tax evasion Which of the following is a benefit of involving public relations as a strategic management function? Select one: a. More inclusive decision-making b. Better organizational policies from the perspective of publics c. Higher levels of satisfaction with served publics d. All of the aboveOne of the goals in Communicating Bad News? Select one: a. Limit the scope b. Define the main idea c. Message clarity d. Outline content2. RETAIL: You are creating advertising in order to draw people to a store to shop for paint. I want you to create a message or communication you think is useful in attracting customers. A. What is the overall message or communication? B. Suppose you are advertising on TV. What visual (pictures, video) could help get this message across? C. Describe a way to use social media rather than TV.
- If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book will require which element? A) More subtle framing than with a standard advertising pitch B) Less white space than a journal article C) More of a call to action (CTA) D) More spontaneous user-generated photography E) Less work with a well-known influencer41. __________ is the level of competing messages on that medium. A. Clutter B. Reach C. Frequency D. Impact E. Noise 42. ____________ is an example of sales promotion to channel members. A. Product sampling B. Multiple-purchase offer C. Product placement D. Trade show E. Loyalty program 43. A coupon or special offer would contribute to the goal to _______________. A. Interest B. Remind C. Persuade D. Inform E. Action 44. ___________________ is a reason for Coke to invest in promotion. A. To maintain brand loyalty B. To reduce the tendency to switch to other brands C. To maintain corporate identity D. To encourage brand switching from competitors’ customers E. All of these are good reasons for Coke to promote 45. Major responsibilities of PR include __________. A. Gaining product publicity and buzz B. Securing event sponsorship C. Managing a crisis D. Both gaining product publicity and buzz and securing event sponsorship E. Gaining product publicity and buzz ,…True or False? Too little information is a problem, but too much information can be as harmful as too little. Direct-mail marketing involves sending an offer, announcement, reminder or other item to a person at a particular address. Direct-mail marketing is well suited to indirect, mass communication
- 34- The paid, non-personal form of the marketing communication that aims to increase retail sales in a short period is called _________ a. Sales promotion b. Personal selling c. Retail advertising d. Public relationThe use of online advertising in the second wave of electronic commerce was significantly different than in the first wave. In a paragraph or two, briefly describe this change. I find that there are many difference between the first and second wave. How do I make them flow together as a paragraph or two without sounding "this...that... this... that..."?Course Name: Advertising, MCQ Types Questions Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one: Only traditional online media have advertising Traditional news media must meet established standards Bloggers must be scrupulous and diligent in research and reporting Bloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image Select one: True False 7.) Which of the following statements is true of online advertising in social media? Select one: Like traditional advertising, the effectiveness of social media advertising is measurable. Return on investment in social media…
- Resource: The Practice of Public Relationstextbook,University Library, InternetSelect one of the following case studies located in The Practice of Public Relations.Walmart’s Bribery Shutdown, Chapter 3Rise and Fall of Queen Martha, Chapter 4Ronald McDonald’s Brush with Antisocial Media, Chapter 10Carnival Crisis Cruise, Chapter 17Answerand prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.Expand on the table/outline created in #1 and add: What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples. Answer in 260 to 350 words.How could the message…1. Public relations and advertising are interchangeable, as they both involve paid placement with a media organization. Group of answer choices True False 2.While media relations is a primary function of PR, it is not the only function of PR. Which of the following is NOT a function of PR? Group of answer choices Social Media Research and Strategic Planning Marketing and Sales Internal Communication 3. Who is commonly referred to as the "Father of Public Relations?" Group of answer choices Arthur Page PT Barnum Ivy Lee Edward Bernays please help with these questionsEffective public relations functions can also promote your organisation, help communicateduring a crisis or defend its reputation from attacks people make on it in the media. Criticallyexamine the functions of public relations and how Tesla can integrate it to anticipate any badmedia backlash v