Which items load onto which factors? Can you name them based on the items that load onto them?
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a) Which items load onto which factors? Can you name them based on the items that load onto them? Rotated Factor Matrix |
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Factor |
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Items |
1 |
2 |
3 |
4 |
5 |
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The appearance of the physical facility |
.695 |
-.054 |
.153 |
.119 |
.193 |
|
Communication material |
.823 |
-.012 |
.096 |
.045 |
-.002 |
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Ability to perform the promised services |
.052 |
.193 |
.718 |
.210 |
-.023 |
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Willingness to help customers |
.270 |
-.013 |
.052 |
.232 |
.586 |
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Knowledge and courtesy of employees |
.018 |
.769 |
-.046 |
.187 |
.005 |
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Ability to convey trust and confidence |
-.028 |
.678 |
.035 |
.024 |
.090 |
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Caring |
.172 |
.160 |
.215 |
.604 |
.155 |
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Ability to accurately accomplish |
.174 |
.009 |
.640 |
.107 |
.127 |
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Provide prompt services |
.170 |
-.210 |
.188 |
-.044 |
.720 |
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Individual attention to customer |
.249 |
.093 |
.200 |
.638 |
.298 |
Extraction Method: Principal Axis Factoring. Rotation Method: Varimax with Kaiser Normalization. |
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