Which medtech business strategy— first mover, fast follower, me-too, niche strategy, or distribution strategy—seems most appropriate in the following situations: 1. The competitor has beaten you to market with a technology that you believe you can make better with expanded features 2. All other competitors are trying to address the mass market, but interesting untapped segments remain unaddressed. 3. Although the competition’s technology has some novel features, the depth of your bundled multiple product offerings will make it very difficult for them to penetrate 4. You have limited R&D expertise, but know enough to reverse-engineer well and you believe no strong IP exists to prevent you from entering the market 5. There seems to be no competition in a large field for the product segment. A. Me-too B. Niche strategy C. Distribution strategy D. Fast follower E. First mover

Which medtech business strategy— first mover, fast follower, me-too, niche strategy, or distribution strategy—seems most appropriate in the following situations: 1. The competitor has beaten you to market with a technology that you believe you can make better with expanded features 2. All other competitors are trying to address the mass market, but interesting untapped segments remain unaddressed. 3. Although the competition’s technology has some novel features, the depth of your bundled multiple product offerings will make it very difficult for them to penetrate 4. You have limited R&D expertise, but know enough to reverse-engineer well and you believe no strong IP exists to prevent you from entering the market 5. There seems to be no competition in a large field for the product segment. A. Me-too B. Niche strategy C. Distribution strategy D. Fast follower E. First mover

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter6: Managing Start-Ups And New Ventures

Section: Chapter Questions

Problem 9DQ

See similar textbooks

Similar questions

Based on the given case above,use own words: 1. You are required to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. For each of the 9 components; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are…
Explain the business-level strategies of Estee Lauder. Has this company used any ofthe business strategies we discussed (differentiation, cost leadership, first-mover advantage, or Blue Oceans)?If so, give a thorough explanation. How could they use these strategies to better themselves? Does innovation orentrepreneurship play a role or need to play a role to help move them forward? Explain.
1. You are required to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are employees a valuable asset of the firm? 2. Quality of the writing of the…
Read the following excerpt from the article by Michael Schlossberg, three dramatic board failures to learn from. Considering this excerpt, answer the questions that follow. Blockbuster The former worldwide leader in video rentals found themselves on the wrong side of public opinion thanks to a failure to innovate. Blockbuster was once known throughout the world as a leader in home movie and video game rentals. Before the digital age, their products were the Netflix of the day. The problem? They refused to innovate. Sensing changes in the market — including by a start-up known as Netflix — Blockbuster began to push for a more in-demand market, creating programmes that allowed people to get videos delivered directly to their homes. However, it wasn’t enough: The company failed to properly prepare for the rise of the digital age and never created a product like that of Netflix that streamed movies directly to people’s internet devices. Their most egregious failure? A lack of imagination…
Innovations are not likely to be successful unless they are backed by a(n) a. idea champion. b. entire organization. c. in-house venture. d. All of these choices e. top-level manager.
What kinds of strategies might: (a) a small pizza place operating in a crowded college market, and (b) a detergent manufacturer seeking to unveil new products in an established market use to strengthen their business models?
Mini-Case: Taking CleanSoaps to the next level……The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Procter & Gamble, P&G, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands…
for example, in a Mexican food company... what would be the barrier to growth? I am referring to overcoming its leadership, infrastructure and marketin, (but at a Mexican food company, for example)
Need help answering this question. A portion I did not read correctly was the part about ABC being a product of XYZ, Inc. In my mind, I thought XYZ, Inc. was the rival. Speaking of rivals, what top rivals could you name for your coffee product? *Information about my coffee is below
In this discussion, you will select a company of your choosing and analyze its mission, vision, and values statements to gain insight into the organization's overarching purpose and goals with its stakeholders. First, select one company from the list below and examine its mission, vision, or value statements as published directly on the company's website. Starbucks Mission and Values Statements Toyota Mission and Vision Statements Facebook Mission and Core Values Statements Prudential Insurance Mission, Vision, and Core Values Statements Microsoft Mission Statement and Values In your initial post, address the following: Briefly summarize the company's mission, vision, or values statements. In your own words, what do you think is the overarching purpose behind these statements? What are some specific ways a company could communicate its mission, vision, or values to both internal and external stakeholders? Explain and give examples. How do you think the role of the mission and vision…
How do you describe a competitor like Winn-Dixie to Publix?
Please do not give solution in image formate thanku What changes would you like to see continue t is very common for business to run into issues they did not anticipate - This past year we have seen this happen to all business because of the pandemic. For this discussion find a video or article to share with the class on how restaurants have changed due to covid. Your discussion question is: What changes would you like to see continue when restaurants are allowed to operate as "normal". What changes will become a permanent part of our dining experience. when restaurants are allowed to operate as "normal".