Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers? Select one: a. Position paper b. By-liner c. News release d. Brochure

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Which of the following would be distributed to public officials, financial analysts, special-interest groups and influential decision-makers?
Select one:
a. Position paper
b. By-liner
c. News release
d. Brochure
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9780357033791
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