TRADEKINGS is a soft drink manufacturer in Zambia. Although it has a commanding share of the soft drink market in Zambia, it is facing increasing competition from a soft drink known as Atia from Kenya and the Coca-Cola line of soft drinks. Required: Use a Product Portfolio (SWOT) Analysis to: Identify the opportunity OR threat to the  Identify the company’s strength OR weakness of the company Recommend an appropriate strategy

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 46P
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TRADEKINGS is a soft drink manufacturer in Zambia. Although it has a commanding share of the soft drink market in Zambia, it is facing increasing competition from a soft drink known as Atia from Kenya and the Coca-Cola line of soft drinks.

Required:

Use a Product Portfolio (SWOT) Analysis to:

  1. Identify the opportunity OR threat to the 
  2. Identify the company’s strength OR weakness of the company
  3. Recommend an appropriate strategy
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