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Who is the primary target market for shoes of Nike?
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- Discuss the significance of a buyer’s persona when selecting a target market. Imagine your company has just promoted you to Senior Marketing Manager of Global Sales Initiatives. In addition, based on your experience and knowledge with building Global Partnership, you and your team have been given the task to expand a new brand of organic tea to China by the middle of January 2024. Discuss two of the most critical elements you strong believe will require extensive evaluation and assessment in order for the product to be a success in China. Please make sure to use relevant digital/social media marketing/marketing concepts for support and justification.The Nike brand name is most commonly associated with trainers, but Nike also produces a range of leisure and sports gear, with several leading sports personalities endorsing these products. The company is profitable, and, arguably in part for this reason, has been targeted by environmentalists and other campaign groups. Nike, like its leading competitors such as Adidas and Reebok, focuses on design and marketing and outsources manufacturing from around the world. In fact, Nike purchases supplies from 700 different factories in 50 countries. It is typical and perhaps logical to use low-cost labour around the world, as long as exploitation is not an issue. Lower production costs allow for lower prices – but then there is the issue of what constitutes an acceptable margin for the brand owner. Nike has been accused of condoning worker exploitation in some of these factories. Under-age child labour and sexual harassment have been cited. Nike has, not unexpectedly, been worried by the…The Nike brand name is most commonly associated with trainers, but Nike also produces a range of leisure and sports gear, with several leading sports personalities endorsing these products. The company is profitable, and, arguably in part for this reason, has been targeted by environmentalists and other campaign groups. Nike, like its leading competitors such as Adidas and Reebok, focuses on design and marketing and outsources manufacturing from around the world. In fact, Nike purchases supplies from 700 different factories in 50 countries. It is typical and perhaps logical to use low-cost labour around the world, as long as exploitation is not an issue. Lower production costs allow for lower prices – but then there is the issue of what constitutes an acceptable margin for the brand owner. Nike has been accused of condoning worker exploitation in some of these factories. Under-age child labour and sexual harassment have been cited. Nike has, not unexpectedly, been worried by the…
- Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP?If a brick and mortar company decided to use FBA, how would it connect its information systems with Amazon's?