COVID-19 started as a health crisis, which quickly evolved into a global economic crisis at a speed and magnitude we have not seen in our lifetime. The ripple effects are still unfolding on a global scale and it is unlikely that the true impact of this pandemic can be measured until the situation stabilizes. But once we come out of this challenging and uncertain time, how will we recover? Will we go back to business as usual, or will we see enduring changes at the individual, organizational and government levels? Investigate the effects of COVID-19 on consumer behaviour and the implications of this disruption for marketing strategies and policies.

COVID-19 started as a health crisis, which quickly evolved into a global economic crisis at a speed and magnitude we have not seen in our lifetime. The ripple effects are still unfolding on a global scale and it is unlikely that the true impact of this pandemic can be measured until the situation stabilizes. But once we come out of this challenging and uncertain time, how will we recover? Will we go back to business as usual, or will we see enduring changes at the individual, organizational and government levels? Investigate the effects of COVID-19 on consumer behaviour and the implications of this disruption for marketing strategies and policies.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage

Section9.5: Planning Firm Actions To Implement Strategies

Problem 2CTQ: Amazon has entered into the brick-and-mortar store business with the acquisition of Whole Foods. Do...

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