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Why brand insistence is the least common level of brand loyalty?
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- . What is brand equity and why it should be measured?Discuss the relationship between brand equity, brand value and share of heart. How can a company use these concepts in practice?Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts
- How does customer education and empowerment contribute to overall satisfaction and brand loyalty?. . In what ways can a brand effectively communicate its values and identity to build a strong brand image?how can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant and has an emotional connection with its customers).