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Why is Advertising important in Marketing?
(please do not copy answers from the internet, thanks.)
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Solved in 2 steps
- Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.Write in 700 words, classified advertising is so famous, but why?How would an advertising plan for an online-only gift retailer differ from that for a bricks-and-clicks gift store chain?
- Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketingWhat is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?
- Think of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How does consideration and planning for these concepts differ between the Super Bowl and other television events?