A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Sachin has joined ITC Hotels recently as the brand manager. The company is interested to determine the guest satisfaction with the luxury facilities, layout, location, room quality, and range of services of the newly opened ITC Royal Bengal in Kolkata. What type of market research (exploratory, descriptive or explanatory) project will Sachin commission, and why? What method shall he recommend for the study?
Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?
QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana
Marketing Strategy at Delta In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card. How would you evaluate Delta’s strategy? (Good or bad?)
Task 1. You are tasked to choose for one specific product and answer the following questions: 1. Who are qualified to be the market of this product? (Demographic Segmentation) 2. Why did you choose this product? Please explain briefly. (Behavioural Segmentation) 3. How will you know that this product is really valuable for the market? (Psychographic Segmentation) 4. Where can you easily locate the product? (Geographic Segmentation) 5. In your own opinion, what are some of the reasons why positioning is an important tool for competitive advantage? 6. How can a brand successfully positioned for consumers of several target markets? Explain your answer.
XYZ food Co is getting into toffees & the market size for Toffees in India was Rs 450 Cr & growing @ 10% PA in 2018. Which sales forecasting method would be used by the Co & why?
Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?
The Vice President of sales of International production company is wondering how the recently introduced marketing strategy is not working and the sales of the company is declining day by day. The situation becomes worsen when many competitors also introduced the similar products and its really affecting the sales of the company and the success of the organization was also at risk in the long run. What is construct in a research? Write in your own understanding. What would be the construct of the present business problem given above?and Develop the theoretical Framework of the present business problem from your understanding.
All three community hospitals in a major market use the benefit of "high-quality care" as the basis of their positioning strategy. As a newly-hired health care marketing consultant for one of these hospitals, how would you develop a differentiated strategic positioning (from Kotler, p. 229)?
Juyeon has decided to open a few premium furniture stores around West Malaysia, which sells customised furniture where customers can tailor the furniture based on their individual needs and preferences. Question Briefly explain the segmentation strategies available for Juyeon to segment the consumer market and support each with a relevant example.
When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…