Why is it difficult to assign a dollar figure to an intangible cost? Can it ever be done? Explain your answer, and provide an example.

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter17: Activity Resource Usage Model And Tactical Decision Making
Section: Chapter Questions
Problem 5DQ: What is a relevant cost? Explain why depreciation on an existing asset is always irrelevant.
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Why is it difficult to assign a dollar figure to an intangible cost? Can it ever be done? Explain your
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