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Why is it important to understand that the consumer decision-making process does not occur in a vacuum?
Step by step
Solved in 2 steps
- Explain with an example why the consumer decision-making process does not occur in a vacuum?What are the key decision rules for managers facing flat or declining markets?What strategies can companies use to overcome consumer hesitation and address purchase barriers during the decision-making process?
- What is the Utilitarianism framework and it's importance in making decision.Of all the factors that affect consumer decision-making, cultural factors exert the broadest and deepest influence. How?Critically evaluate how marketers influence each stage of the decision-making process with reference to relevant methods and models.