Why is random assignment of participants to control and treatment groups a central feature of lab, social and field experiments?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter8: Game Theory
Section: Chapter Questions
Problem 8.10P
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Why is random assignment of participants to control and treatment groups a central feature of
lab, social and field experiments?

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