Why is some risk diversifiable and other risk is not (non-diversifiable)?

Financial Management: Theory & Practice
16th Edition
ISBN:9781337909730
Author:Brigham
Publisher:Brigham
Chapter25: Portfolio Theory And Asset Pricing Models
Section: Chapter Questions
Problem 8MC: You have been hired at the investment firm of Bowers & Noon. One of its clients doesn’t understand...
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Q1.  Why is some risk diversifiable and other risk is not (non-diversifiable)?   

Q2.   Yes or no, are industries that have a high standard deviations (wide fluctuation of the price of the stock) not useful as investments?  Beyond answering Yes or no, state the reason behind your choice.

 

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