Why must managers be aware of a firm's external environment?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter12: Balanced Scorecard And Other Performance Measures
Section: Chapter Questions
Problem 2Q: Is there a way to prevent managers from focusing on accounting measures as performance measures?
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Why must managers be aware of a firm's external environment?
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