Why there are some companies invest so much capital in a project with so many risks? What are the pro and cons?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter4: Preparing And Using Financial Statements
Section: Chapter Questions
Problem 18DQ
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Why there are some companies invest so much capital in a project with so many risks? What are the pro and cons?

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