Wisynco investing $1.5 billion in eco-friendlier WATA bottles | Drink manufacturer, Wisynco, is investing $1.5 billion for the production of a more environmentally-friendly plastic to package its popular WATA brand. The new bottles will contain 50 percent less plastic, and feature an easy-open cap, and wider mouth in a variety of sizes. “Wisynco has always been a leader in the environmental revolution and committed to reducing our environmental impact. The company has spearheaded numerous environmental initiatives such as the ongoing Wisynco ECO Challenge, which involves and educates corporate Jamaica on recycling efforts,” Wisynco CEO Andrew Mahfood said. Mahfood said the company will continue to extend these efforts into schools with the Wata Sustainability Programme, which will roll out to schools this September. Wisynco has continuously redeveloped its packaging for WATA. The beverage maker has already begun exporting more purified water in addition to new production lines to double volume output as the market expands. As the company looks to attract a larger share of the local and export market, Wisynco noted that it is proud to be able to consistently invest in the most modern technology available while maintaining a real focus on minimizing environmental impact. The above article was taken from Loop’s website and demonstrates several issues confronting marketing Questions 1. Discuss three (3) likely environmental forces that Wisynco is responding to with the launch of this new bottle?
Wisynco investing $1.5 billion in eco-friendlier WATA bottles |
Drink manufacturer, Wisynco, is investing $1.5 billion for the production of a more environmentally-friendly plastic to package its popular WATA brand.
The new bottles will contain 50 percent less plastic, and feature an easy-open cap, and wider mouth in a variety of sizes.
“Wisynco has always been a leader in the environmental revolution and committed to reducing our environmental impact. The company has spearheaded numerous environmental initiatives such as the ongoing Wisynco ECO Challenge, which involves and educates corporate Jamaica on recycling efforts,” Wisynco CEO Andrew Mahfood said.
Mahfood said the company will continue to extend these efforts into schools with the Wata Sustainability Programme, which will roll out to schools this September. Wisynco has continuously redeveloped its packaging for WATA.
The beverage maker has already begun exporting more purified water in addition to new production lines to double volume output as the market expands.
As the company looks to attract a larger share of the local and export market, Wisynco noted that it is proud to be able to consistently invest in the most modern technology available while maintaining a real focus on minimizing environmental impact.
The above article was taken from Loop’s website and demonstrates several issues confronting marketing
Questions
1. Discuss three (3) likely environmental forces that Wisynco is responding to with the launch of this new bottle?
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