Marketing QUESTION 49The primary determination of the whether an innovation is continuous, discontinuous or dynamically continuous isthe level of technology needed to create the innovationthe length of time it takes to create the innovationthe increase in sales of the innovationChanges in the consumers' behavior in order to use the productQUESTION 50When a new innovation like artificial intelligence is provided to society, most people are early adopters.O TrueFalse

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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QUESTION 58 What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits QUESTION 59 Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
QUESTION 10 What is the difference between deductive and inductive research ? Give an example for deductive research. (Example should mention the Theory, Hypothesis, Observation and Confirmation.)
QUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.
QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals
Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph I think it would be most beneficial for our marketing to be deep and cultivate long term relationships. Having a deep long-term relationship with a customer will create brand loyalty. After a customer is loyal to our brand this said customer will proceed to market our company through word of mouth. Potential customers will believe anything that the loyal customer will say before any of our marketing campaigns. So, creating a deep long-term relationship will not only keep the customer coming back but also will have their friends coming as well. The temporally efficient plan can create a rush of new customers and create instant revenue. Once that rush dies down customer might return once or twice, but it will not create a constant flow of customers. The hype will die down and customer flow will slowly diminish. Then back to square one with creating a new marketing plan. Temporary…
Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.
Which of the following statements is TRUE? Question 19Answer a. The origins of management by exception are generally credited to Frederick W. Taylor. b. The person most responsible for initiating the use of interchangeable parts in manufacturing was Henry Ford. c. The origins of the scientific management movement are generally credited to Henry Ford. d. The person most responsible for initiating the use of interchangeable parts in manufacturing was Walter Shewhart. e. The person most responsible for initiating the use of interchangeable parts in manufacturing was Eli Whitney.
Question: Read the below paragraph and write a short review beyond agreeing or disagreeing the paragraph Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business's overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate…
Question Transcribed Image Text:Almost all large companies have a formal CRM program. Here are a few examples of how companies have implemented CRM: Boots the Chemists, a U.K. retailer of over 1,400 health and beauty stores, uses e-CRM analytics to learn about customers in its e-loyalty programs. The retailer uses data mining to acquire insights into customer behavior. Customer service agents can analyze, predict, and maximize the value of each customer relationship. • Continental Airlines monitors telephone calls to its data center, using intelligent software from Witness Systems (witness.com) to analyze recorded conversations. The analysis tells Continental Airlines what customers really want. It also helps the company craft marketing plans and business strategy. Results serve cus- tomers better and resolve problems immediately, saving the company $1 million annually. • Micrel Inc., a leading manufacturer of integrated circuit solu- tions for enterprise, consumer, industrial,…
A6) question: Explain the need for the literature review.
QUESTION 6 Nudging people refers to a. ltering incentives in an attempt to change people's behaviour. b. directing people along a specific path in a store, such as IKEA, or in airport departures. c. making pricing more transparent. d. successful advertising.
Write content " Teoritical framework" of research paper Title: A Moderated Mediation Model Linking Absorptive Capacity, Firm Flexibility to Green Innovation Adoption *where independent variable: (absorptive capacity, firm flexibility)of organizational ; mediator: artificial inteligence ; dependent variable:green innovation * do not copy from google/ internet platform.write by yourself. use better advance english language

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