XYZ Company determined that it needed to improve upon productX, and do a better job of getting the word out. The marketing staff decided to create a new and improved packaging, place the product in various outlets, use the mediums of radio, TV and social media and make sure their pricing was competitive. Consumers that were specifically chosen were women 30 years of age who were of Hispanic descent and worked outside of the home. These women had also used the product before however the product has been redesigned. Often these women purchased in bulk for their families. Prior to determining who they would work with and how they would redesign the product, XYZ Company created surveys, held in-store demonstrations and took various polls. Additionally, the company worked with another business,DMCthat purchases from them to gain their input. The goal of the company overall is to position a new product line so that sales will improve. Which statements above describe the marketing concept?

XYZ Company determined that it needed to improve upon productX, and do a better job of getting the word out. The marketing staff decided to create a new and improved packaging, place the product in various outlets, use the mediums of radio, TV and social media and make sure their pricing was competitive. Consumers that were specifically chosen were women 30 years of age who were of Hispanic descent and worked outside of the home. These women had also used the product before however the product has been redesigned. Often these women purchased in bulk for their families. Prior to determining who they would work with and how they would redesign the product, XYZ Company created surveys, held in-store demonstrations and took various polls. Additionally, the company worked with another business,DMCthat purchases from them to gain their input. The goal of the company overall is to position a new product line so that sales will improve. Which statements above describe the marketing concept?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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