You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic 4 Psychographic 4 Geographic 4 Behavioral
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- Explain the following 5 demographic segmentation: a). age segmentation b). gender segmentation c). income segmentation d). ethnic background segmentation e). family life cycle segmentationwhat is one target segment in Canada that is most attractive for LUSH and explain. Include 3 of the 4categories of segmentation variables are included in your target segment description.MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?
- Interview three members of the followingsubcultures and ascertain their opinions of howtheir ethnic or nationality group is portrayed onnetwork television shows and in national ads.a. African Americansb. Asian Americansc. Hispanicsd. Arab Americanse. Asian Indian Americansf. Native Americans•What is demographics? •What is demographic data? •Who uses demographic data?Demonstrate how a semantic differential scale could be used to measure three different market segments’ perspectives on attributes considered important to a restaurant. Provide the Semantic differential Scale with at least 6 attribute items and show how the 3 market segments’ responses possibly would show up on your scale.
- 5. Increased interest in fitness and healthy food habits is an example of a ....... trend. Select one: O a. C. demographic O b. A. regulatory O c. D. sociocultural O d. B. economicTuff Tank's created a special tank for people in rural communities who are constantly dealing with water issues. This was made possible by which of the following? Select one: A. Geographic segmentation B. Psychographic segmentation. C. Country segmentation D. Behavioural segmentationHow does the first of the following pairedorientations differ from the second?a. Individual/Collectiveb. Performance/Statusc. Tradition/Changed. Limited/Extended familye. Active/Passivef. Material/Nonmaterialg. Hard work/Leisureh. Risk taking/Securityi. Masculine/Femininej. Competitive/Cooperativek. Youth/Agel. Problem solving/Fatalisticm. Diversity/Uniformityn. Postponed gratification/Immediate gratificationo. Sensual gratification/Abstinencep. Religious/Secular
- Discuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and NordstromExplain “Portfolio Strategy” and “Parenting Strategy”, emphasizing their differences. Note: answer should be new. Not copied one please.If we segment a market by demographics, which of the following measures will be used?Choose one answer.a. Customers’ interests b. Usage c. Average income d. Region