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- Rob is opening a carpet cleaning business – a highly competitive business with several existing companies. He plans on sending out some direct mail advertising, with the objective of getting people to try his service and build a customer base. What pricing strategy would advise him to use?Look up the following site to evaluate restaurants’ pricing strategies based on reviewers’ perceptions of service levels, guest type, product quality, ambiance, location, and much more! www.zagat.com First, choose a city. Then click on your specific restaurant criteria or just click on “Most Popular.” Then click on any restaurant for a review that includes a features list, reviewers’ ratings, prices, and much more! Look at several restaurant reviews. Evaluate whether you think the menu prices and the features/review are a “good fit,” in your opinion. Spend about 30 minutes viewing this site!For the following scenarios, suggest a pricing strategy and justify why that strategy is most suitable for that business. (penetration, economy, price skimming, psychological, premium, competitor, cost plus) Scenario 1: Corey has just launched an online business selling customised hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store. Scenario 2: Jasmin has a well-established coffee shop in her local area that has a strong reputation. Due to her strong reputation Jasmin has developed an ice cold coffee drink in a can. She has just secured a deal to supply local grocery stores and garden centres with her new product. Scenario 3: Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known. For…
- a premier league football club estimates that whilst the price elasticity of demand for its first-team fixtures is (-)0.3, for second-team games the corresponding elasticity is (-)2 2. provide an explanation for this difference in elasticities and advice the club how this might influence its pricing strategy.For the following scenarios suggest a pricing strategy and justify why that strategy is most suitable for that business. Scenario 1 Corey has just launched an online business selling customized hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store. Highlight the correct answer. a. Penetration pricing b. Economy pricing c. Price skimming d. Psychological pricing e. Premium pricing f. Competitor pricing g. Cost plus pricing Scenario 2 Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known. Highlight the correct answer. a. Penetration pricing b. Economy pricing c. Price skimming d. Psychological pricing e. Premium pricing f. Competitor pricing g. Cost plus pricing Scenario 3 Maurice is a well-established roofer within…As a CEO of an airline company what pricing strategy would you employ for high season and low season on two different travel routes of your choice? Named the routes and provide the rationale for your choice.
- Let's say you have opened a new retail supermarket. You have two competitors, one 2 KM away, and the other 3 KM blocks away, from your store. Please explain, with two very clear reasons, what type of pricing approach will you adopt?Suppose that you have a service business such as house painting. Describe how you would use cost-plus pricing in developing an estimate for a potential customer.What type of pricing strategy does Trader Joe's appear to use. Pick only one and explain why. Trader Joe’s value equation is essentially low prices on unique, “gourmet” food items. Describe how Trader Joe's product choice and pricing (as seen online) execute this Good-value pricing strategy. What decisions about product, place, and promotion help Trader Joe's ability to offer such special items at such a low price? How does Trader Joe’s demonstrate the importance of price in creating value for customers?
- Please find below Pricing options for firm A and B, along with individual payoffs (Firm A’spayoff/Firm B’s payoff)Firm BFirm APrice £2 Price £1Price £2 £20,000/£20,000 £10,000/£24,000Price £1 £24,000/£10,000 £12,000/£12,000Assume you are the pricing manager at Firm A;i) What is your payoff for a ‘maximin’ strategy?ii) What is your payoff for a ‘maximax’ strategy?iii) Does a dominant strategy exist within this prisoners’ dilemma?Topic: Opportunities and limitations of designing an effective service pricing strategy. Give concrete examples to point out opportunities and limitations in service pricing. 1. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair? 2. How can we charge different prices to different segments without customer feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and at the same time, be seen as fair? PLEASE ANSWER ALL QUESTIONS. THANK YOU!Need help with both questions .There are three main types of packaging: primary packaging, secondary packaging and ____________ packaging. Group of answer choices a. shipping b. inner c. outer d. product When a car manufacturer employs headline pricing for a basic model and then charges premium prices for commonly desired add-ons such as air-conditioning, it is an example of: Group of answer choices a. bait pricing. b. bundle pricing. c. unit pricing. d. captive pricing. e. bait and switch pricing.
