You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy? Question 10 options: A) Competitive B) Prestige C) Skimming D) Penetration

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy?

Question 10 options: A) Competitive B) Prestige C) Skimming D) Penetration

What must be created in business marketing?

Question 11 options: A) reciprocal arrangements B) involved self-interest mixed with mutual benefit C) competitive barriers D) trust

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing