Asap Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?
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Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?
The competitive advantage is defined as the favorable position of the business from where they derive higher profits. It helps the business to over perform in the market compared to its rivals. The company may gain advantage in its production cost, differentiation, technology, and innovated products. Thus, the modern era businesses are agressively involving into research and development practices to gain fight competition with getting first mover advantage in the market.
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- As a CEO of an airline company what pricing strategy would you employ for high season and low season on two different travel routes of your choice? Named the routes and provide the rationale for your choice.1. Suppose you are an entrepreneurial company engaged in the manufacture of smart phones. What pricing strategy would you adapt that you believe would best serve your objective? Explain. 2. What department/unit in an enterprise (ex. operations, finance etc.) is the most difficult to manage? Support your claim.For the following scenarios suggest a pricing strategy and justify why that strategy is most suitable for that business. Scenario 1 Corey has just launched an online business selling customized hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store. Highlight the correct answer. a. Penetration pricing b. Economy pricing c. Price skimming d. Psychological pricing e. Premium pricing f. Competitor pricing g. Cost plus pricing Scenario 2 Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known. Highlight the correct answer. a. Penetration pricing b. Economy pricing c. Price skimming d. Psychological pricing e. Premium pricing f. Competitor pricing g. Cost plus pricing Scenario 3 Maurice is a well-established roofer within…
- As Director of Pricing for a mid-market retailer, Mary is struggling with her retail pricing strategy. Marys’ struggles, however, are familiar themes across retail today, like ‘getting shoppers in her stores and still driving profits’. So what’s Mary to do? More work, late nights? More spreadsheets? More status quo, or is it time to take pricing innovation for a test drive? For reference: https://youtu.be/HGhWnIb1nOYCould Lululemon have achieved the same level of suc- cess had it executed an alternative pricing strategy?Joie `s Brownies is a new Egyptian startup offers some trendy American desserts in a trendy way demonstrating many alternatives and customizations through a unique hospitality experience, you were recruited by the owners to build up a pricing strategy. Identify their product ( Rev , Evo ….etc) Chose one strategy ( cost leadership , focus or a mix…..etc) and why ? There are at least eight different pricing techniques for established goods and services. Explain four of those techniques that could match their offered services and under what conditions as owners they should use them.
- Only typing answer 3. IKEA has been apractitioner of value pricing (i.e., win loyal customers by charging a fairly low price for a high-quality offering). Visit the IKEA website. Does the website enhance the firm’s ability to continue with value pricing? Is value pricing just a matter of simply lowering prices? Describe viable target markets for IKEA. Has IKEA changed the way people shop for furniture? ExplainWhat type of pricing strategy does Trader Joe's appear to use. Pick only one and explain why. Trader Joe’s value equation is essentially low prices on unique, “gourmet” food items. Describe how Trader Joe's product choice and pricing (as seen online) execute this Good-value pricing strategy. What decisions about product, place, and promotion help Trader Joe's ability to offer such special items at such a low price? How does Trader Joe’s demonstrate the importance of price in creating value for customers?AMD and Intel specialize in which semiconductor business areas? How do their pricing compare? How many cores do these vendors' latest high-end CPUs typically have?
- Which pricing objectives are profit-oriented, and which objectives are sales-oriented? What factors do organizations consider when making pricing decisions? Explain the difference between a penetration and skimming pricing strategy. Illustrate your answer with at least ONE (1) real-life example, preferably in the Philippines.Rob is opening a carpet cleaning business – a highly competitive business with several existing companies. He plans on sending out some direct mail advertising, with the objective of getting people to try his service and build a customer base. What pricing strategy would advise him to use?What are factors that can help high/low pricing be successful in the presence of EDLP competition?