You love building and fine-tuning businesssystems in order to figure out the best ways to createand deliver products, solve customer problems, and soon. After 10 years in a corporate job, you’re ready toapply this passion to your own company. You’reintrigued by the systematic approaches the world’s mostsuccessful franchising operations use to multiply theirmarket reach. Would buying a franchise be a goodchoice for you? Why or why not?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter7: Entrepreneurship
Section7.5: Managing A Small Business
Problem 2CTQ: What was MailChimps big idea that changed the business, and why was it so successful?
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You love building and fine-tuning business
systems in order to figure out the best ways to create
and deliver products, solve customer problems, and so
on. After 10 years in a corporate job, you’re ready to
apply this passion to your own company. You’re
intrigued by the systematic approaches the world’s most
successful franchising operations use to multiply their
market reach. Would buying a franchise be a good
choice for you? Why or why not?

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