Your company is implementing a new production line for making solar panels. The company has two main alternatives in setting up the production line: either use highly automated equipment or use general-purpose equipment. Cost information for these two options is as follows: ALTERNATIVE FIXED COST VARIABLE COST Automated Equipment General-Purpose Equipment $900,000 per year $150,000 per year $50 per unit $100 per unit For what range of output is the Automated Equipment the low-cost option? O A. 15,000 or more units per year O B. 0-25,000 units per year O C. 0-15,000 or more units per year O D. 0-10,000 units per year

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Your company is implementing a new production line for making solar panels. The company has two main alternatives in setting up the production line: either use
highly automated equipment or use general-purpose equipment. Cost information for these two options is as follows:
ALTERNATIVE
FIXED COST
VARIABLE COST
Automated Equipment
General-Purpose Equipment
$900,000 per year
$150,000 per year
$50 per unit
$100 per unit
For what range of output is the Automated Equipment the low-cost option?
O A. 15,000 or more units per year
B. 0-25,000 units per year
C. 0-15,000 or more units per year
D. 0-10,000 units per year
Transcribed Image Text:Your company is implementing a new production line for making solar panels. The company has two main alternatives in setting up the production line: either use highly automated equipment or use general-purpose equipment. Cost information for these two options is as follows: ALTERNATIVE FIXED COST VARIABLE COST Automated Equipment General-Purpose Equipment $900,000 per year $150,000 per year $50 per unit $100 per unit For what range of output is the Automated Equipment the low-cost option? O A. 15,000 or more units per year B. 0-25,000 units per year C. 0-15,000 or more units per year D. 0-10,000 units per year
Expert Solution
Introduction

Fixed costs are the cost that remains constant through a period, say one year. Fixed costs include expenses such as rent, depreciation, amortization, etc. Variable costs include expenses that are volatile in nature such as operating expenses. variable expenses are based on various factors that are internal and external to a firm.

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