You’re working in the planning team of a foods factory in Malaysia, producing Magnum. The deadline for shipping deliveries to Giant Supermarkets ready for a new Magnum promotion is in four weeks. The promotion has featured an extensive social media campaign to drive sales. You’ve just been informed that the delivery of raw materials has broken down. There is a risk that the tight manufacturing schedule will not be feasible in the time remaining. What is the potential impact on the retailer, consumer and our brand of failing to meet the delivery schedule? What steps could you take to solve this problem? Who do you need to keep informed, and what method of communication would you choose for each? What steps would you take to prevent this situation from happening again? What data/insights would you gather to support with this?
You’re working in the planning team of a foods factory in Malaysia, producing Magnum. The deadline for shipping deliveries to Giant Supermarkets ready for a new Magnum promotion is in four weeks. The promotion has featured an extensive social media campaign to drive sales. You’ve just been informed that the delivery of raw materials has broken down. There is a risk that the tight manufacturing schedule will not be feasible in the time remaining. What is the potential impact on the retailer, consumer and our brand of failing to meet the delivery schedule? What steps could you take to solve this problem? Who do you need to keep informed, and what method of communication would you choose for each? What steps would you take to prevent this situation from happening again? What data/insights would you gather to support with this?
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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You’re working in the planning team of a foods factory in Malaysia, producing Magnum. The deadline for shipping deliveries to Giant Supermarkets ready for a new Magnum promotion is in four weeks. The promotion has featured an extensive social media campaign to drive sales. You’ve just been informed that the delivery of raw materials has broken down. There is a risk that the tight manufacturing
- What is the potential impact on the retailer, consumer and our brand of failing to meet the delivery schedule?
- What steps could you take to solve this problem?
- Who do you need to keep informed, and what method of communication would you choose for each?
- What steps would you take to prevent this situation from happening again? What data/insights would you gather to support with this?
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