Zynga is a leading online gaming company, offering web and mobile versions of games such as Farmville, Zynga Poker, Hit it Rich!, and CSR Racing. Zynga’s games are available on a number of global platforms, including Apple iOS, Google Android, Facebook, and Zynga.com, and have been played by over 1 billion people. Prepare a security analysis for this Internet-based business. What kinds of threats should it anticipate? What would be their impact on the business? What steps can it take to prevent damage to its websites and continuing operations?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter8: Business Markets And Buying Behavior
Section8.2: General Electric Goes Social To Reach Business Buyers
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Zynga is a leading online gaming company, offering web and mobile versions of games such as Farmville, Zynga Poker, Hit it Rich!, and CSR Racing. Zynga’s games are available on a number of global platforms, including Apple iOS, Google Android, Facebook, and Zynga.com, and have been played by over 1 billion people. Prepare a security analysis for this Internet-based business.

What kinds of threats should it anticipate?

What would be their impact on the business?

What steps can it take to prevent damage to its websites and continuing operations?

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