Textbook Problem

What is relationship marketing?

Summary Introduction

To determine: The meaning of relationship marketing.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

Explanation of Solution

Relationship marketing: Relationship marketing is growing long term, commonly advantageous courses of action in which both the purchaser and dealer spotlights around value improvement through the production of additionally fulfilling trades. Relationship marketing endeavors to expand estimation of the product or service to purchasers after some time. At first, relationship marketing ceaselessly develops the purchaser's trust, the more the consumer's faithfulness builds, and the more the organization comprehends the consumer's needs and wants. By reacting to these necessities and needs, marketers can expand the value they present.