Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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What is marketing mix (four Ps) ?
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Marketing mix: It means the strategies used by the companies to promote their products or brand names or services. It is a mixture of 4 P's to promote, to create awareness and to sell the products and services to the targeted customers. With the help of proper marketing mix, the companies can more profit and be successful.
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