Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946



Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is integrated marketing communications, and why is it becoming increasingly accepted?

Summary Introduction

To determine: The meaning of integrated marketing communications and the reasons on it is being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.


Integrated marketing communications is the organization of promotion endeavors to guarantee the most extreme instructive and powerful effect on customers. It attempts to send a predictable message to all customers and furnishes an organization with an approach to facilitate and deal with its limited time endeavors to guarantee that customers do get a steady message. It has been progressively acknowledged for a few reasons.

The reasons on integrated marketing communications being increasingly accepted are as follows:

  • Mass-media advertising is utilized less today as a result of its high expenses and less unsurprising group of onlookers sizes...

Still sussing out bartleby?

Check out a sample textbook solution.

See a sample solution

The Solution to Your Study Problems

Bartleby provides explanations to thousands of textbook problems written by our experts, many with advanced degrees!

Get Started

Additional Business Solutions

Find more solutions based on key concepts

Show solutions add

What are the major elements of design planning?

Foundations of Business (MindTap Course List)

Define E-business.

Accounting Information Systems

Fill in the blanks:

Principles of Macroeconomics (MindTap Course List)

INFLATION AND INTEREST RATES In late 1980, the U.S. Commerce Department released new data showing inflation was...

Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition, 1 term (6 months) Printed Access Card) (MindTap Course List)

What is inflation and what causes it?

Principles of Microeconomics (MindTap Course List)

What is a permanent account? On which financial statement are permanent

College Accounting, Chapters 1-27 (New in Accounting from Heintz and Parry)

Identify and discuss the four kinds of quality costs.

Cornerstones of Cost Management (Cornerstones Series)