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Interactive marketing often makes use of

Interactive marketing often makes use of

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Interactive marketing often makes use of Multiple Choice niche marketspaces. sophisticated choiceboards. the digital divide, which separates online consumers from traditional marketplace consumers. a marketing mix strategy that de-emphasizes the promotion element. human-to-human mediated online “chat room" communication prior to the purchase.
Transcribed Image Text:Interactive marketing often makes use of Multiple Choice niche marketspaces. sophisticated choiceboards. the digital divide, which separates online consumers from traditional marketplace consumers. a marketing mix strategy that de-emphasizes the promotion element. human-to-human mediated online “chat room" communication prior to the purchase.
In a feedback loop, a response is the Multiple Choice number of times a consumer must hear a message before it can be accurately decoded. impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process. positive or negative feedback that a consumer expresses immediately after exposure to a company's message. impact, either positive or negative, that occurs when one consuer interprets a firm's message through word of mouth to another potential consumer using his or her own words. length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.
Transcribed Image Text:In a feedback loop, a response is the Multiple Choice number of times a consumer must hear a message before it can be accurately decoded. impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process. positive or negative feedback that a consumer expresses immediately after exposure to a company's message. impact, either positive or negative, that occurs when one consuer interprets a firm's message through word of mouth to another potential consumer using his or her own words. length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.
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