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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the advantages and disadvantages of using personal selling?

Summary Introduction

To determine: The advantages and disadvantages of using personal selling.

Introduction: Personal Selling is a procedure where an individual sales representative offers an item, service or answer for a customer in the wake of meeting in person.

Explanation

The advantages and disadvantages of using personal selling are as follows:

Personal selling is the most versatile of all promotional strategy in light of the ...

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