Google has changed its strategy with regard to how much and over which media it invests in advertising. The following table shows Google’s marketing budget in millions of dollars for 2008 and 2011 (The Wall Street Journal, March 27, 2012).
2008 | 2011 | |
Internet | 26.0 | 123.3 |
Newspaper, etc. | 4.0 | 20.7 |
Television | 0.0 | 69.3 |
a.
Construct a side by side bar chart with the year variable in the horizontal axis.
Comment on any trend found in the display.
Calculation:
The table represents the google budget marketing item such as internet, newspaper and television in millions of dollars for the year 2008 and 2011.
Software procedure:
Step-by-step procedure to construct the side by side bar chartis given below:
b.
Find the percentage allocation for each year.
Construct a stacked bar chart with the year variable in the horizontal axis
c.
Identify which the display is more insightful and explain the reason.
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