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Google has changed its strategy with regard to how much and over which media it invests in advertising. The following table shows Google’s marketing budget in millions of dollars for 2008 and 2011 ( The Wall Street Journal, March 27, 2012). 2008 2011 Internet 26.0 123.3 Newspaper, etc. 4.0 20.7 Television 0.0 69.3 a. Construct a side-by-side bar chart with year as the variable on the horizontal axis. Comment on any trend in the display. b. Convert the above table to percentage allocation for each year. Construct a stacked bar chart with year as the variable on the horizontal axis. c. Is the display in part (a) or part (b) more insightful? Explain.

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STATISTICS F/BUSINESS+ECONOMICS-TE...

13th Edition
Anderson
Publisher: CENGAGE L
ISBN: 9781305881884

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BuyFindarrow_forward

STATISTICS F/BUSINESS+ECONOMICS-TE...

13th Edition
Anderson
Publisher: CENGAGE L
ISBN: 9781305881884
Chapter 2, Problem 57SE
Textbook Problem
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Google has changed its strategy with regard to how much and over which media it invests in advertising. The following table shows Google’s marketing budget in millions of dollars for 2008 and 2011 (The Wall Street Journal, March 27, 2012).

2008 2011
Internet 26.0 123.3
Newspaper, etc. 4.0 20.7
Television 0.0 69.3
  1. a. Construct a side-by-side bar chart with year as the variable on the horizontal axis. Comment on any trend in the display.
  2. b. Convert the above table to percentage allocation for each year. Construct a stacked bar chart with year as the variable on the horizontal axis.
  3. c. Is the display in part (a) or part (b) more insightful? Explain.

a.

To determine

Construct a side by side bar chart with the year variable in the horizontal axis.

Comment on any trend found in the display.

Explanation of Solution

Calculation:

The table represents the google budget marketing item such as internet, newspaper and television in millions of dollars for the year 2008 and 2011.

Software procedure:

Step-by-step procedure to construct the side by side bar chartis given below:

  • Choose Graph >bar chart
  • Choose values from table, under the check box Bars represents.
  • Select two-way table cluster under one column of variables.
  • Under Graph variables, enter a column ofAdvertising spend $million dollars...

b.

To determine

Find the percentage allocation for each year.

Construct a stacked bar chart with the year variable in the horizontal axis

c.

To determine

Identify which the display is more insightful and explain the reason.

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Chapter 2 Solutions

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