Google has changed its strategy with regard to how much and over which media it invests in advertising. The following table shows Google’s marketing budget in millions of dollars for 2008 and 2011 (The Wall Street Journal, March 27, 2012).
2008 | 2011 | |
Internet | 26.0 | 123.3 |
Newspaper, etc. | 4.0 | 20.7 |
Television | 0.0 | 69.3 |
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