# Google has changed its strategy with regard to how much and over which media it invests in advertising. The following table shows Google’s marketing budget in millions of dollars for 2008 and 2011 ( The Wall Street Journal, March 27, 2012). 2008 2011 Internet 26.0 123.3 Newspaper, etc. 4.0 20.7 Television 0.0 69.3 a. Construct a side-by-side bar chart with year as the variable on the horizontal axis. Comment on any trend in the display. b. Convert the above table to percentage allocation for each year. Construct a stacked bar chart with year as the variable on the horizontal axis. c. Is the display in part (a) or part (b) more insightful? Explain.

13th Edition
Anderson
Publisher: CENGAGE L
ISBN: 9781305881884

13th Edition
Anderson
Publisher: CENGAGE L
ISBN: 9781305881884

#### Solutions

Chapter 2, Problem 57SE
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