BuyFind

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595
BuyFind

MKTG 12:STUDENT ED.-TEXT

12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595

Solutions

Chapter
Section
Chapter 7, Problem 1LO
Textbook Problem

Describe business marketing

Expert Solution
Summary Introduction

To discuss: The business marketing

Business marketing refers to the marketing of services and goods to the organization or individual for purpose rather than the personal consumption.

Explanation of Solution

Business marketing:

It also refers to B2B, B-TO-B, and industrial marketing. Industrial products or business products are useful tool to manufacture the services and goods, to resell the products to other consumers, or to facilitate the operations of the organization. Consumer product is purchased to satisfy the wants and needs of the individuals. The main characteristics that distinguish the business product from that of consumer product is intended use and not the physical form.

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