Banana Republic

Banana Republic was founded in 1978 by Patrick and Mel Ziegler, it was brought by Gap INC in 1983. Banana Republic as a brand operates as its own entity and offers contemporary fashion for men and women, through an online presence as well as retail stores (Gapinc.com,2017). The organisation operates globally, but as of recent years has been struggling, causing its parent company Gap Inc to post losses of 46.9% of its net income in its fiscal year of 2016 (Fortune.com, 2016). Banana Republic is directly

Commodity Chain Paper: Banana Republic A Paper Presented to Dr. Jennifer Anderson In Partial Fulfillment Of the Requirements for ANTH 115 Emerging Global Cultures By Miguel Huerta October 14, 2015 Word Count: 1706 Banana is a commodity that is widely used worldwide. Bananas are neither too extravagant, nor too expensive meaning that anyone and any level of socio-economic status can purchase them, from the very poor to the very wealthy. Bananas can be found at any brand name store, farmers

Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer

Five Forces Model is a framework used in the analysis of industry structure and profitability. This model evaluates the ability of company to assess their standing in the industry. Understanding the industries is essential for any firm to be successful. This model evaluates the risk of entry by potential competitors; rivalry among established companies; substitute products; bargaining power of buyers and bargaining power of suppliers. Risk of entry by potential competitors It is not difficult to

GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP still

Increased sales have resulted primarily from the Gap's ability to expand into specialty markets. Banana Republic is known for casual luxury, with high-quality apparel for men and women and sophisticated seasonal collections of accessories, shoes, personal care products, intimate apparel and gifts for the home. Old Navy, is known for its low cost, and is

were made Partners. Through GAPs strong line of communication managers are constantly informed about new concepts and ideas – which will make it easy for me to gain knowledge into the company. GAP Inc. is made up of six clothing brands: Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For the purpose of this assessment I will solely focus on Gap Outlet, as this is where most of my knowledge lies within. The changing structure and culture of the organisation Gap was set up as

Introduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 following

History and Background. Old Navy is an American clothing and accessories retailer owned by another big clothing comapny, Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of the Old Navy stores are its flagship stores, located in the Mall of America(NYC), Seattle, Chicago, and San Francisco. Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who founded his own clothing store out of frustration, when he couldn’t

company attempted to recapture the magic of a previous award-winning campaign called "Individuals of Style" (Etzel, et.al., 2004). It's really all about getting back to the basics for this company. Drexler said, "I believe Gap, Old Navy, and Banana Republic are now in a position to offer the product assortments our customers expect and that reflect what our brands have always stood for. The time is right for me to move on, and for the company to bring in new leadership to take the business forward