The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions.
This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment (as cited in the course module).
History, Development, and Growth
In 1969, Don Fisher opened the first Gap store in direct response to frustrations he was feeling as an inconvenienced customer. His objective was to provide a classic
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Gap has recently taken advantage of the Internet to help it regain its prominence in the marketplace. The unique opportunities this presents to the buying public (convenience, wider range of products, etc.) have created additional streams of revenue for the company (Etzel, et.al., 2004).
Coupled with a new advertising campaign starring a variety of hot actors, the company attempted to recapture the magic of a previous award-winning campaign called "Individuals of Style" (Etzel, et.al., 2004).
It's really all about getting back to the basics for this company. Drexler said, "I believe Gap, Old Navy, and Banana Republic are now in a position to offer the product assortments our customers expect and that reflect what our brands have always stood for. The time is right for me to move on, and for the company to bring in new leadership to take the business forward." (Etzel, et.al, 2004).
With Paul Pressler now at the helm, the company seems to be moving in the right direction. Since Gap already has an established reputation and recognition, Pressler can concentrate on paring down the product line and concentrating on what made Gap successful in the first place.
According to Harry Bernard, retail consultant, the Gap moved away from the fundamentals of researching the customers demands, maintaining quality, and keeping Wall Street expectations in check
2. What types of symptoms did Jennifer, Cassandra, and James have in common? Which organ or tissue seems to
As a member of management Clive Jenkins is responsible for boosting employee morale to ensure that company goals are met
The story what I saw from where I stood by Marisa Silver story expressed not only
Life is unpredictable, and through trial and error humanity learns how to respond to conflicts and learns how to benefit from mistakes. Reverend Arthur Dimmesdale from Nathaniel Hawthorne’s The Scarlet Letter is a character who changes and gains knowledge from the trials he faces, but first he has to go through physical, spiritual, and emotional agony. In the midst of all the havoc, the young theologian is contaminated with evil but fortunately his character develops from fragile to powerful, and the transformation Dimmesdale undergoes contributes to the plot’s climax.
Mr. Hugh Tudor (55 yrs) is a well-known person in Milville, where he has been living for 30 years. He is involved in lot of social activities and has a reasonable pension and savings. He is becoming restless in his retirement and shows interest in investing in The Leeds Livery, local British pub in Milville, which could provide him with more challenges. While discussing this matter with his friend, he found out that the pub has great potential to perform well as it once exceeded the profit percentage of the industry. Mr. Tudor is in the process of exploring this opportunity but still has several questions rising in his mind.
Zillow is a company running an online website for homeowners, buyers, sellers etc. that who are interesting in real estate. It help the user with providing a free estimate value on the property. Zillow was found by Rich Barton and Lloyd Frink, both of who have previous experience in the Expedia. The Zillow has been named after combining two words, “pillow” where lay your head at night and “zillions” which number of data points the company wish to provide.
Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com). The culture of Gap, Inc is governed by their key values: integrity, respect, open-mindedness, quality and balance. One way Gap achieves their purpose is through one of their four brands, Old Navy. The brand is known for offering on-trend apparel and accessories at great value. Old Navy's mission is to
The case study focuses on an employee, Paul Keller, who is being affected by a number of factors. His job performance is hindered by constraints such as his work environment, his home environment, stressors, mood, and the management style of his superior. The case study demonstrates how his job performance is affected and what the consequences could be as a result of his poor job performance and lack of concentration.
1.What do McRae and Costa mean by introversion and extraversion? Is Subira introverted or extraverted? Find examples in the case to support your answer.
The first task that I needed to do and, that I am still doing, is a literature review. Although it is not my first doing it, it can sometimes feel overwhelming. Its planning is a good starting point.
Gap Inc. is a leading global apparel retail company offering apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Having distinct brands across multiple channels and countries allows Gap Inc. a strong competitive advantage.
Increased sales have resulted primarily from the Gap's ability to expand into specialty markets. Banana Republic is known for casual luxury, with high-quality apparel for men and women and sophisticated seasonal collections of accessories, shoes, personal care products, intimate apparel and gifts for the home. Old Navy, is known for its low cost, and is famous for its denim, graphic tees, cargos, and tops. In addition, the Old Navy Item of the Week which, offers a special item every week at a discounted price.
The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001).
Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who founded his own clothing store out of frustration, when he couldn’t find a pair of jeans that would perfectly fit him. And since that time, The Gap’s retail clothing brand has been one of the most successful in United States history. Before Donald Fisher launched the first Gap store in San Francisco, he had been a prosperous real estate developer. It is fair to say, that Fisher’s first store was an immediate sensation. Young adults from the neighbouring San Francisco have flown to the stores to get low-priced jeans. And in just a few short years, the first Gap store became a huge retail chain composed of 200 stores, in over 20 states, and valued at an estimated $100 million dollars. By the late 1970s, GAP was growing at a rate of almost 80 new stores each year and generating about $300 million annually, which worth mentioning is a lot of money that days. In 1983, Millard Drexler was put in a position of a president of the company and was expected to lead the company into another decade of phenomenal growth. Dexter was a former president of another
They are the negatives of an organization. Whilst the P&G Company has much strength, it also has weaknesses. One of these is that half the brands were generating the bulk of growth while rests were lagging behind. A further weakness has been that the retail world increasingly populated by private-label goods, P&G’s premium products were having difficulty competing. In addition revenue growth was slowing down, particularly in developed markets, due to maturity of the company’s established behind.