BMW 7 Series

Phase 1: Analysis of companies Automobile Industry History……........................................................3 History of Mercedes-Benz…………………………………………………………….….4-5 History of BMW………………………………………………..……………………….….…6-7 Mercedes-Benz…………………………………………………………………………….….7-8 - Vision - Mission - Goals - Strategy - BMW……………………………………………………………………………………….……..….8-9 Vision Mission Goals Strategy Phase 2: Websites analysis Mercedes-Benz - Homepage……………………………………………………………………….…..…10-12 - Placing Orders……………………………………………………………………

lives. Here, the fleet-car customers have the basic needs (to choose a cost-effective car), and desires (to possess a luxury car). The most reasonable choice is Lexus GS300 SE. However, most retail customers have a more preferable attitude towards BMW 728i. When having to select among alternatives, customers are interested in differences across brands in the same product

EXECUTIVE SUMMARY The mission statement of BMW is world’s leading provider of premium product and premium services for individual mobility. Moreover, it includes the idea of sustainability. Early in 1970 sustainability was important matter for BMW. Since then BMW has optimized its production process and developed number of innovative technologies. One of their targets was to reduce fuel consumption and save energy. So, BMW make all of their efforts to reduce the energy consumption & CO2 emission

In order to identify BMW Group’s internal strengths and weakness, here applied strategic capability which combined three keys of resource: tangible resources, intangible resources, and competences. All of these resources enable a company to attain a sustainable competitive advantage (Dess et al, 2010). Tangible Resources are physical and financial assets that BMW uses to create value for the customers. In 2012, BMW’s financial report shows a sharp increase in revenues by 11,7% reaching a total

To the casual observer, the BMW Z8 looks like a 1960s roadster, its swoopy retro-esque lines belying the fact that it first saw light of day in 1999. BMW wanted to create a car to celebrate the turn of the millennium, bringing together its past and future in one design. Therefore the aluminium bodied Z8 draws heavily from Z07 concept car seen only a few years earlier at the 1997 Tokyo Motor Show, which in turn pays homage to the original BMW 507 from the 1950s. The car was met with great excitement

This Research paper reports on the ethics of BMW through its history starting from 1916 to present time of 2013. It shows the progression of BMW’s ethical dilemmas of having prisoners of war and concentration camp workers, allegation of bribery, to its racial discrimination. And the changes that where implemented that led them to be on Ethisphere Institute's top 100 list of the World's Most Ethical Companies for 2009. Such changes such as new management, changing conduct codes, improving environmental

Environmental Challenges for the American Auto Industry This essay will analyze the current environmental challenges faced by the auto industry in the United States, focusing on its global competition, new technologies, environmental impacts and government reactions as well as opinions from consumers. Global competition in the industry According to Statista, over 742 million passenger cars are expected to be produced worldwide in 20151 . The world’s largest automakers include General Motors and Ford

environments, and provide luxury and a great driving fun to users. Audi A6 has still big dimensions for midsize.194 inches long auto is an inch longer than 5 series and 2 inch longer than Mercedes E-Class which is a strong advantage. The extensive use of aluminum has helped to reduce the weight of the car. Now A6 is lighter than 5 series (3,836 pounds, versus 3,880 pounds) and only small difference left with Strength: One of Audi’s strengths is the top quality. Quality as has been documented time

BMW’s Vision BMW’s vision for the future was to create a very personal vehicle. There will always be that highly emotional Connection between a BMW and its drive (“BMW Group,” 2016). The BMW brand strives to make driving not just a routine, but an intense experience. The driver and vehicle will be in unison and be transformed into the “Ultimate Driver”. This new vehicle will be linked to the individuals that are driving it. The touch, feel, and intelligence of the car will replicate what the driver

pretty mind blowing. The Tesla Model S also comes with an autopilot feature. The Model S 70 has an MSRP price tag of $71,200 and the AWD 70D is $76,200. This is a far cry from the value you get with the Ford Focus Electric and Nissan Leaf. Even the BMW 330e and i3 are less expensive. Those plug-in hybrid alternatives to Tesla electric cars are great as well. But they often only offer up the